- Campaign: The Chotton Ki Asha program believes in behaviour change of the community towards adoption of positive health practices in every day life. The campaign strategy of the CKA program is focused towards impact at the base and addresses the issue in concern to make a difference. The past campaigns have been able to impact the community with their innovative ways of presentation and mass appeal. It is an integral part of the Department’s strategies towards dissemination of messages in the community and an essential one
- Communicate: The T&C team communicates with the people in the area everyday with the help of the field staff. The Department prepares the materials and the message for dissemination in the community with the inputs from the experts on the issue and this is then communicated in the field in the best possible way with the strategies designed for the purpose
- Connect: The department understands the need to connect with the field in every possible situation to give the right message and in the most appropriate way. It is one thing to prepare messages and information for the field and it is another thing to design the materials or the strategies, keeping in mind the local health behaviourial needs of the community.
- Collaborate: Being one of its kinds in the state of Delhi and one of the few programs in India working in the urban setting, we understand that it is essential to learn from our predecessors. Their experiences both in the rural and the urban setting will be a lesson learnt for us to do better in our program. Also our learning’s as documented and our experiences will be information important for other projects working on the same lines. Moreover the program believes it is better to collaborate then reinvent the wheel. Collaborations have therefore been established with organisations such as UNICEF, POUZN, VHAI, BPNI and our other Partners for both technical help and communications materials.
- Converge: Convergence of all our efforts towards positive health behaviour is an essential part of the program. The different components of the program are linked to each other closely and so communication between them to achieve the best results becomes a necessity. The communications team tries to achieve this in the regular activities of the team with the help of the other managers in the program. The convergence of the field, communication and the monitoring team goes hand in hand to explain the numerous activities carried out to achieve the targets set for the program.
- Convince: The communication team makes sure that the activities, campaigns and all other events planned for the program are able to convince each and everyone with the effect it has towards the program goals. The element to convince comes from the minute activity of counselling a mother to adopt a healthy behaviour to convincing our partners and the funding agencies. It seems as if convincing along the way. If seen in the most logical analysis, every program running across the world have to convincing in its approach, ideas, techniques and the objectives for which it stands. And that is exactly what the Chotton Ki Asha program and the T&C department tries to achieve.
- CHANGE: For all the C’s that comes into play for the Training and Communication team as enumerated above, Change is what is desired by the team and as a whole by the program. The Change may be subtle or insignificant to the audience but it is still something worthwhile for every step more that we have to take
- Train: The only objective for the team in the training department is to be able to train the field workers including the management on the interventions of the program. Since the program relies on the best and updated recent information on the interventions of the program; it therefore becomes the responsibility of the team to ensure this through constant updating and research on the subject
- Teach: The dissemination of the technical information in the simplest of forms and then teaching the field team as how to spread it in the community is another responsibility of the training team. The complex information in the simplest form is the idea and then how the field team should initiate discussion on the topic is the objective for the team
- Tasks: The replication of the information given in the training into action is the last objective of the training team. Knowledge without practice is of no use and which therefore culminates into the Communications and the Training being one entity for the program
Monitoring and Evaluation Team:
- Respond: The response of the Monitoring and Evaluation Team to the program activities and the events is of prime importance. The monitoring of the field activities and the evaluation of the strategies applied is a pre-requisite to any program to be successful. It is an essential part to measure the extent of impact of the program interventions in the community. This necessity is filled by the M&E Department of the Chotton Ki Asha program; a task so complex being made easy everyday for each and every person linked to the program
- Review: The review of each strategy and the activities under it to achieve the objective is monitored in the individual level by the respective departments. But with the individual planning and monitoring, the input from the M&E dept to make it more accountable and effective is provided by the team responsible. They ensure that the reviewing of the plans is able to scale up the strategies accordingly and provide better results at the end
- Report: The reports of the program activities to be represented in both quality and quantity to our partners and others concerned especially the USAID is being provided by the M&E team.
Action: There is nothing which describes the field team better then the word ‘Action’. The base of the Chotton Ki Asha program is our field team which reaches out to the community and interacts with them at the day to day level. They are the ones who influence the behaviour of the people towards the information provided and therefore their utmost necessity. Their management and everyday hand handling for best results is being looked after by the Field Management team.
Program Management Team:
Challenge: To make things happen in the area where Chotton Ki Asha operates is definitely a challenge for the Program Management Team. Starting from scratch in an inaccessible area to what it is now, the Program Management team has done their best and are striving to make things better everyday for the program. The Challenge is to keep things ‘Chalu’(in working condition) in everyday life is what they specialize in